Transportation is more than just going from point A to B - it's about the experience. Commuters and Jet setters alike are looking for brands that provide a pleasant and soothing atmosphere in the face of increased crowding, long waits, and unpleasant odors from high-traffic areas. The scent of airports and train stations is a highly important factor that should be taken into consideration when branding your spaces, so your customers receive the experience they deserve
"Ambient scent can reduce perceived waiting times [and] appears to result in a higher evaluation of service.”
McDonnell